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Emotion, Motivation, and the Persuasive Effects of Message Framing

✍ Scribed by Changmin Yan; James P. Dillard; Fuyuan Shen

Book ID
115183928
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
586 KB
Volume
62
Category
Article
ISSN
0021-9916

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## Abstract Previous research on message framing has focused on the effect of overall valence on persuasion, since most studies compare positively versus negatively valenced frames that are anchored by the same end‐state. Unlike previous studies, this paper investigates the role of end‐states, or o