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Effects of information format and similarity among alternatives on consumer choice processes

โœ Scribed by Elizabeth Cooper-Martin

Book ID
114996576
Publisher
Sage Publications
Year
1993
Tongue
English
Weight
799 KB
Volume
21
Category
Article
ISSN
0092-0703

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๐Ÿ“œ SIMILAR VOLUMES

The effects of concrete and abstract con
The effects of concrete and abstract consumer goals on information processing
โœ Michelle L. Peterman ๐Ÿ“‚ Article ๐Ÿ“… 1997 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 214 KB ๐Ÿ‘ 2 views

This article examines the implications of adopting concrete and abstract purchase goals over several stages of information processing. Results are reported from a computerized experiment that demonstrates three important goal effects. At the acquisition stage, goals guide information exposure, induc