The Effect of Web-Based Information Availability on Consumers' Processing and Attitudes
β Scribed by Maria Sicilia; Salvador Ruiz
- Book ID
- 113663166
- Publisher
- John Wiley and Sons
- Year
- 2010
- Tongue
- English
- Weight
- 620 KB
- Volume
- 24
- Category
- Article
- ISSN
- 1094-9968
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
This article examines the implications of adopting concrete and abstract purchase goals over several stages of information processing. Results are reported from a computerized experiment that demonstrates three important goal effects. At the acquisition stage, goals guide information exposure, induc
## Abstract A threeβphase longitudinal study (spread over a month's time) was carried out to investigate attitude's persistence and linkage to behavior as it may be affected by the processing of information about the communication source. The following three independent variables were manipulated: