Converging evidence from laboratory experiments and empirical models of scanner data suggests that product price evaluations are often based on a comparison to an internal reference price. Research indicates that the reference price may reflect various characteristics of previously encountered price
✦ LIBER ✦
The effects of perceived scarcity on consumers’ processing of price information
✍ Scribed by Rajneesh Suri; Chiranjeev Kohli; Kent B. Monroe
- Book ID
- 107496723
- Publisher
- Sage Publications
- Year
- 2007
- Tongue
- English
- Weight
- 228 KB
- Volume
- 35
- Category
- Article
- ISSN
- 0092-0703
No coin nor oath required. For personal study only.
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