✦ LIBER ✦
Effects of fear appeal format and consumer personality on ad processing and persuasion: A preliminary analysis
✍ Scribed by Henry C. Boyd
- Publisher
- Springer US
- Year
- 1995
- Tongue
- English
- Weight
- 601 KB
- Volume
- 6
- Category
- Article
- ISSN
- 0923-0645
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