๐”– Bobbio Scriptorium
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Effects of Consumer Preferences for Foreign Sourced Products

โœ Scribed by Victor V. Cordell


Book ID
121240657
Publisher
Palgrave Publishers Ltd.
Year
1992
Tongue
English
Weight
544 KB
Volume
23
Category
Article
ISSN
0047-2506

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A Swedish sample of 36 people judged the similarities of 20 objects, primarily information appliance products and services sometimes called consumer electronics, but also some common non-technological products. Multidimensional scaling showed that the choices of the participants were formed as three