## Abstract In recent years, there has been a great deal of research exploring the concept of consumer ethnocentrism, although little has been done in Eastern Bloc countries. In these countries, foreign brands are often clearly superior to domestic alternatives. This study applied the CETSCALE in a
โฆ LIBER โฆ
Extending the construct of consumer ethnocentrism: when foreign products are preferred
โ Scribed by Gabrielle Klein, Jill; Ettenson, Richard; Krishnan, Balaji C.
- Book ID
- 121710432
- Publisher
- Emerald Group Publishing Limited
- Year
- 2006
- Tongue
- English
- Weight
- 94 KB
- Volume
- 23
- Category
- Article
- ISSN
- 0265-1335
No coin nor oath required. For personal study only.
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