𝔖 Bobbio Scriptorium
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Consumer perceptions of foreign products

✍ Scribed by Kaynak, Erdener; Kara, Ali

Book ID
121647183
Publisher
Emerald Group Publishing Limited
Year
2002
Tongue
English
Weight
132 KB
Volume
36
Category
Article
ISSN
0309-0566

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## Abstract In recent years, there has been a great deal of research exploring the concept of consumer ethnocentrism, although little has been done in Eastern Bloc countries. In these countries, foreign brands are often clearly superior to domestic alternatives. This study applied the CETSCALE in a