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Effective advertising

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📜 SIMILAR VOLUMES

Comparisons and advertising: the route f

✍ Chien-Huang Lin; Chia-Ching Tsai 📂 Article 📅 2006 🏛 Springer US 🌐 English ⚖ 217 KB

Effective advertising in industrial supp

✍ Donald R. Lehmann; Joel H. Steckel 📂 Article 📅 1985 🏛 Elsevier Science 🌐 English ⚖ 454 KB

Co‐branding in advertising: developing e

✍ Priluck Grossman, Randi 📂 Article 📅 1997 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 38 KB

Effective Advertising in the Plant Molec

📂 Article 📅 2000 🏛 Springer 🌐 English ⚖ 45 KB

Modeling heterogeneous effective adverti

✍ Nobuhiko Terui; Masataka Ban 📂 Article 📅 2008 🏛 Springer US 🌐 English ⚖ 378 KB

The Effects of Advertiser Reputation and

✍ Marvin E. Goldberg and Jon Hartwick 📂 Article 📅 1990 🏛 University of Chicago Press 🌐 English ⚖ 297 KB