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Modeling heterogeneous effective advertising stock using single-source data

✍ Scribed by Nobuhiko Terui; Masataka Ban

Book ID: 106508050
Publisher: Springer US
Year: 2008
Tongue: English
Weight: 378 KB
Volume: 6
Category: Article
ISSN: 1570-7156
DOI: 10.1007/s11129-008-9042-z

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