𝔖 Bobbio Scriptorium

✦ LIBER ✦

A brand choice model for TV advertising management using single-source data

✍ Scribed by Masataka Ban; Nobuhiko Terui; Makoto Abe

Book ID: 106454929
Publisher: Springer US
Year: 2010
Tongue: English
Weight: 357 KB
Volume: 22
Category: Article
ISSN: 0923-0645
DOI: 10.1007/s11002-010-9130-1

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📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 274 KB