✦ LIBER ✦

Co‐branding in advertising: developing effective associations

✍ Scribed by Priluck Grossman, Randi

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Celebrity co-branding partners as irrele

✍ Ilicic, Jasmina; Webster, Cynthia M. 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 165 KB

The role of advertising in brand image d

✍ Meenaghan, Tony 📂 Article 📅 1995 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 42 KB

Associative and dissociative comparative

✍ Jewell, Robert D.; Saenger, Christina 📂 Article 📅 2014 🏛 Elsevier Science 🌐 English ⚖ 755 KB

Conditioning of Meaning in Advertising:

✍ Till, Brian D.; Priluck, Randi Lynn 📂 Article 📅 2001 🏛 Informa UK (Taylor & Francis) 🌐 English ⚖ 878 KB

Partitioned Pricing in Advertising: Effe

✍ Yih Hwai Lee; Cheng Yuen Han 📂 Article 📅 2002 🏛 Springer US 🌐 English ⚖ 78 KB

The effects of advertising spending on b

✍ Ha, Hong‐Youl; John, Joby; Janda, Swinder; Muthaly, Siva 📂 Article 📅 2011 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 136 KB