Associative and dissociative comparative advertising strategies in broadening brand positioning

✍ Scribed by Jewell, Robert D.; Saenger, Christina

• Book ID: 121733263
• Publisher: Elsevier Science
• Year: 2014
• Tongue: English
• Weight: 755 KB
• Volume: 67
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2014.01.014