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Effect of Recruiter on Attraction to the Firm: Implications of the Elaboration Likelihood Model

✍ Scribed by Don A. Larsen; James I. Phillips

Book ID
110316862
Publisher
Springer US
Year
2002
Tongue
English
Weight
86 KB
Volume
16
Category
Article
ISSN
0889-3268

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## Abstract In research examining the elaboration likelihood model (ELM), __argument quality__ has generally been treated as an expedient methodological tool rather than a conceptually meaningful construct. Differences between __strong__ and __weak__ arguments have typically been cast in terms of p