๐”– Bobbio Scriptorium
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The Elaboration Likelihood Model and the Sleeper Effect: An Assessment of Attitude Change over Time

โœ Scribed by Mike Allen; Rodney Reynolds

Book ID
111088619
Publisher
John Wiley and Sons
Year
1993
Tongue
English
Weight
598 KB
Volume
3
Category
Article
ISSN
1050-3293

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## Abstract In research examining the elaboration likelihood model (ELM), __argument quality__ has generally been treated as an expedient methodological tool rather than a conceptually meaningful construct. Differences between __strong__ and __weak__ arguments have typically been cast in terms of p