Retraction statement: Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness

Beauty as a tool: The effect of model at

Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness

✍ Debra Trampe; Diederik A. Stapel; Frans W. Siero; Henriëtte Mulder 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 128 KB

Although it seems intuitively appealing that physically attractive models constitute useful advertising tools, the existing literature on the topic has yielded inconsistent findings with regard to the conditions under which physically attractive models affect product attitudes favorably. The current