Innovation in the food industry
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W. Bruce Traill; Matthew Meulenberg
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Article
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2002
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John Wiley and Sons
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English
β 116 KB
π 2 views
## Abstract Twelve foodβmanufacturing companies in six European countries have been studied with respect to the way in which they innovate, their motivations, and their emphasis on product or process innovation. It is suggested that the traditional βdemandβpullβ versus βtechnologyβpushβ versus βa m