## Abstract Twelve foodβmanufacturing companies in six European countries have been studied with respect to the way in which they innovate, their motivations, and their emphasis on product or process innovation. It is suggested that the traditional βdemandβpullβ versus βtechnologyβpushβ versus βa m
β¦ LIBER β¦
Innovation and integration in the agri-food industry
β Scribed by Kostas Karantininis; Johannes Sauer; William Hartley Furtan
- Book ID
- 108132670
- Publisher
- Elsevier Science
- Year
- 2010
- Tongue
- English
- Weight
- 213 KB
- Volume
- 35
- Category
- Article
- ISSN
- 0306-9192
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## The food manufacturing and distribution industry is undergoing a series of rapid changes. This article examines an important innovation within the industry known as efficient consumer response (ECR). The conceptual model employed has been used for over 50 years to analyze the adoption and diffusi