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Dynamic Marketing Capabilities in Science-based Firms: an Exploratory Investigation of the Pharmaceutical Industry

✍ Scribed by Daniele Severi Bruni; Gianmario Verona

Book ID: 110977588
Publisher: John Wiley and Sons
Year: 2009
Tongue: English
Weight: 288 KB
Volume: 20
Category: Article
ISSN: 1045-3172
DOI: 10.1111/j.1467-8551.2008.00615.x

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