Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations

✍ Scribed by Theodosiou, Marios; Kehagias, John; Katsikea, Evangelia

• Book ID: 118459853
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 325 KB
• Volume: 41
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2012.01.001