Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms

✍ Scribed by Babu John Mariadoss; Patriya Silpakit Tansuhaj; Nacef Mouri

• Book ID: 116571078
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 469 KB
• Volume: 40
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2011.10.006