Doing Business in India: A Framework for Strategic Understanding

✍ Scribed by Chandrashekhar Lakshman

• Publisher: Chandos Publishing
• Year: 2015
• Tongue: English
• Leaves: 211
• Series: Elsevier Asian Studies
• Edition: 1
• Category: Library

✦ Synopsis

A comprehensive look at understanding India with a strategic framework that can be readily used for doing business in this market is needed. Doing Business in India discusses the cultural and consumer profile of the people of India and how these fit into the macroeconomic context. The analytical framework provided and illustrated with real case examples spans domains such as the institutional context of the country (full of voids and amazing peculiarities) and the interesting federalist political framework in a country with many states. Based on this foundation, the book introduces the business strategies appropriate for both rural and urban markets in India. The following chapters cover the successful implementation of these strategies in India. The remaining chapters focus on successful cross-cultural management of Indian managers and employees, the appropriate types of leadership required for managing the Indian workforce, the types of managerial control systems likely to be successful in this country, and the HRM practices that can help companies to win in this market.

• Offers a unique and exclusive focus on India
• Focus on political particularities in India crucial for understanding success models
• Explores the overall strategic framework for better strategy formulation in context
• Focus on strategy implementation issues (leadership, HRM, organizational systems)
• Includes cases not found in other sources

✦ Table of Contents

Content:
Front Matter, Pages i-iii
Copyright, Page iv
List of figures, Page vii
List of tables, Page ix
Preface, Pages xi-xii
About the author, Page xiii
Endorsements, Page xv
1 - Why India?, Pages 1-12
2 - The institutional context, Pages 13-35
3 - The macroeconomic context, Pages 37-48
4 - Political particularities in India, Pages 49-60
5 - Profile of consumers and markets in India, Pages 61-76
6 - Strategies adapted to Indian needs, Pages 77-107
7 - Rural India and bottom-of-the-pyramid markets, Pages 109-132
8 - Competitive advantage of India, Pages 133-143
9 - Leadership of Indian intellectual capital, Pages 145-164
10 - Organization and control systems for India, Pages 165-179
11 - Successful HRM for India, Pages 181-196
References, Pages 197-201
Further reading, Page 203
Index, Pages 205-207