Most of the global incumbents have embarked on the digital transformation journey. But only a few have a clear direction of where they are heading and what they are doing. Some of them rush through the transformation too fast. As a result, they miss out on some critical steps. Some of them move too slow. As a result, they are late to the market than their competitors. As per a recent study by McKinsey, 70 percent of digital transformation projects fail. A large portion of this 70 percent comprises the incumbents. There are several reasons for failure. One of them is a lack of clear and concrete Digital Strategy.
Digital Strategy is a prerequisite to Digital Transformation. It comprises two phases:
Strategy Creation
Strategy Execution.
More comprehensive the digital strategy, more seamless the digital transformation. The problem is that most incumbents commence digital transformation without a digital strategy. And those who start with one, don't have a good framework that can navigate them through the process.
This book contains a complete end-to-end digital strategy framework, providing a step-by-step guidance during the strategy creation and execution phases.
Although anyone can read and derive benefits from this book, it is primarily for executives, strategists, transformation drivers, and managers at incumbent firms.
The success of this book lies in how effectively the readers apply the framework at their workplace. This book is not just about Information.... It's all about Transformation!