There is enormous opportunity for companies that want to sell to India's one billion consumers or partner with Indian companies, but doing so isn't always easy. Inside the Indian Business Mind: A Tactical Guide for Managers offers a primer on the culture and its opportunities. This unique guide will
Doing Business in India: A Guide for Western Managers
β Scribed by Rajesh Kumar, Anand Kumar Sethi (auth.)
- Publisher
- Palgrave Macmillan US
- Year
- 2005
- Tongue
- English
- Leaves
- 172
- Edition
- 1
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the institutional environment is radically different from that of Euro-American societies. Differences in culture, politics, the economy, and business structure all make it difficult for a Western manager to act accordingly. This book strives to offer Western managers the knowledge they will need to succeed in business in India.
β¦ Table of Contents
Front Matter....Pages I-IX
India: A Commercial History Perspective....Pages 1-26
The Rise of India: India and the WestβInstitutional Contrasts....Pages 27-42
A Brief History of the Indian Software Industry....Pages 43-54
Cultural Portrait: Impact of Hinduism on Indian Managerial Behavior....Pages 55-72
Understanding India....Pages 73-83
Strategizing Success in India....Pages 84-102
Communicating with Indians....Pages 103-114
Managing Relationships with the Indian Government: The Critical Challenges for Multinational Firms....Pages 115-129
Negotiating and Resolving Conflicts in India....Pages 130-139
Back Matter....Pages 140-164
β¦ Subjects
Regional and Cultural Studies; International Business; Management; International Economics
π SIMILAR VOLUMES
Doing Business in India gives you the know-how to get the best out of your dealings with this emerging economy. Part of the best-selling Essential Managers series, this book will cover hot business topics that are in-step with India's rapidly changing market place and includes information on histor
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