✦ LIBER ✦

Discovering brand magic: the hardness of the softer side of branding

✍ Scribed by Alexander L. Biel

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Branding in the sacrificial mode – A stu

✍ Rennstam, Jens 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 443 KB

The Importance of the Brand in Brand Ext

✍ Broniarczyk, Susan M.; Alba, Joseph W. 📂 Article 📅 1994 🏛 American Marketing Association 🌐 English ⚖ 611 KB

Brand Synthesis: The Multidimensionality

✍ Keller, Kevin Lane 📂 Article 📅 2003 🏛 University of Chicago Press 🌐 English ⚖ 135 KB

The influence of brand trust and brand i

✍ P. Becerra, Enrique; Badrinarayanan, Vishag 📂 Article 📅 2013 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 189 KB

The softer side of science

✍ Sabel, Bernhard 📂 Article 📅 2008 🏛 Nature Publishing Group 🌐 English ⚖ 81 KB

The Impact of Brand Experience on Relati

✍ Xu, Yue Heng; Zhang, Ming Li; Tang, Sai Li 📂 Article 📅 2011 🏛 Trans Tech Publications, Ltd. 🌐 English ⚖ 241 KB