✦ LIBER ✦

Brand Synthesis: The Multidimensionality of Brand Knowledge

✍ Scribed by Keller, Kevin Lane

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Exploration of Apparel Brand Knowledge:

✍ Dew, L.; Kwon, W.-S. 📂 Article 📅 2009 🏛 SAGE Publications 🌐 English ⚖ 268 KB

The Effects of Experience with Brand Ext

✍ Daniel A Sheinin 📂 Article 📅 2000 🏛 Elsevier Science 🌐 English ⚖ 127 KB

One brand perception? Or many? The heter

✍ Guzmán, Francisco; Koll, Oliver; von Wallpach, Sylvia 📂 Article 📅 2009 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 209 KB

The Effects of Brand Name Suggestiveness

✍ Sankar Sen 📂 Article 📅 1999 🏛 Elsevier Science 🌐 English ⚖ 490 KB

The influence of brand trust and brand i

✍ P. Becerra, Enrique; Badrinarayanan, Vishag 📂 Article 📅 2013 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 189 KB

The Impact of Brand Experience on Relati

✍ Xu, Yue Heng; Zhang, Ming Li; Tang, Sai Li 📂 Article 📅 2011 🏛 Trans Tech Publications, Ltd. 🌐 English ⚖ 241 KB