𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The influence of brand trust and brand identification on brand evangelism

✍ Scribed by P. Becerra, Enrique; Badrinarayanan, Vishag

Book ID
121730899
Publisher
Emerald Group Publishing Limited
Year
2013
Tongue
English
Weight
189 KB
Volume
22
Category
Article
ISSN
1061-0421

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Effects of brand personality on brand tr
Effects of brand personality on brand trust and brand affect
✍ Yongjun Sung; Jooyoung Kim πŸ“‚ Article πŸ“… 2010 πŸ› John Wiley and Sons 🌐 English βš– 128 KB

## Abstract Given the potential utility of brand personality for marketers, the present research conceptualizes and investigates the relationships between five brand personality dimensions and brand trust as well as brand affect. This research proposes that some brand personality dimensions relate