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The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

✍ Scribed by Laroche, Michel; Habibi, Mohammad Reza; Richard, Marie-Odile; Sankaranarayanan, Ramesh


Book ID
118428739
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
459 KB
Volume
28
Category
Article
ISSN
0747-5632

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