𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Determinants of the brand equity

✍ Scribed by Atilgan, Eda; Aksoy, Şafak; Akinci, Serkan


Book ID
121833768
Publisher
Emerald Group Publishing Limited
Year
2005
Tongue
English
Weight
186 KB
Volume
23
Category
Article
ISSN
0263-4503

No coin nor oath required. For personal study only.


📜 SIMILAR VOLUMES


The Effect of Brand Gender on Brand Equi
✍ Lieven, Theo; Grohmann, Bianca; Herrmann, Andreas; Landwehr, Jan R.; van Tilburg 📂 Article 📅 2014 🏛 John Wiley and Sons 🌐 English ⚖ 399 KB
The Value of Brand Equity
✍ Aaker, David A. 📂 Article 📅 1992 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 459 KB
The Value of Brand Equity
✍ Budac, Camelia; Baltador, Lia 📂 Article 📅 2013 🏛 Elsevier 🌐 English ⚖ 442 KB