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Determinants of brand equity in cultural organizations: the case of an art exhibition

✍ Scribed by Camarero, Carmen; Garrido-Samaniego, Maria Jose; Vicente, Eva

Book ID
118058814
Publisher
Frank Cass & Co. Ltd
Year
2012
Tongue
English
Weight
358 KB
Volume
32
Category
Article
ISSN
0264-2069

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