✦ LIBER ✦

The Effect of Brand Gender on Brand Equity

✍ Scribed by Lieven, Theo; Grohmann, Bianca; Herrmann, Andreas; Landwehr, Jan R.; van Tilburg, Miriam

Book ID: 121789780
Publisher: John Wiley and Sons
Year: 2014
Tongue: English
Weight: 399 KB
Volume: 31
Category: Article
ISSN: 0742-6046
DOI: 10.1002/mar.20701

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Brand alliance and customer-based brand-

Brand alliance and customer-based brand-equity effects

✍ Judith H. Washburn; Brian D. Till; Randi Priluck 📂 Article 📅 2004 🏛 John Wiley and Sons 🌐 English ⚖ 111 KB

## Abstract This research examines brand alliances, a specific marketing strategy designed to transfer the positive brand equity of two or more partner brands to the newly created joint brand. The study explores how customer‐based brand equity (that is, brand equity as seen from the customer's pers

The impact of brand extensions on parent

The impact of brand extensions on parent brand relationship equity

✍ Dwivedi, Abhishek; Merrilees, Bill 📂 Article 📅 2011 🏛 Palgrave Publishers Ltd. 🌐 English ⚖ 157 KB

The Impact of a Flagship vs. a Brand Sto

The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity

✍ Dolbec, Pierre-Yann; Chebat, Jean-Charles 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 294 KB

The impact of brand personality and sale

The impact of brand personality and sales promotions on brand equity

✍ Pierre Valette-Florence; Haythem Guizani; Dwight Merunka 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 151 KB

Brand equity and retailer acceptance of

Brand equity and retailer acceptance of brand extensions

✍ Colleen Collins-Dodd; Jordan J Louviere 📂 Article 📅 1999 🏛 Elsevier Science 🌐 English ⚖ 137 KB

Impact of brand‐building activities and

Impact of brand‐building activities and retailer‐based brand equity on retailer brand communities

✍ Samu, Sridhar; Krishnan Lyndem, Preeti; Litz, Reginald A. 📂 Article 📅 2012 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 250 KB