✦ LIBER ✦

Customer lifetime valuation to support marketing decision making

✍ Scribed by F. Robert Dwyer

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Customer lifetime valuation to support m

✍ Dwyer, F. Robert 📂 Article 📅 1997 🏛 John Wiley and Sons ⚖ 167 KB

Customer Lifetime Value Models for Decis

✍ Saharon Rosset; Einat Neumann; Uri Eick; Nurit Vatnik 📂 Article 📅 2003 🏛 Springer US 🌐 English ⚖ 445 KB

Direct marketing decision support throug

✍ David L. Olson; Bongsug(Kevin) Chae 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 382 KB

Using data to support decision making

✍ Suzanne C. Beyea; Leslie H. Nicoll 📂 Article 📅 1999 🏛 Elsevier Science 🌐 English ⚖ 172 KB

Return on marketing investments in B2B c

✍ Sandra Streukens; Stan van Hoesel; Ko de Ruyter 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 337 KB

Quick decision-making support for inspec

✍ Yau-Ren Shiau 📂 Article 📅 2003 🏛 Springer 🌐 English ⚖ 387 KB