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Customer lifetime valuation to support marketing decision making

✍ Scribed by Dwyer, F. Robert

Publisher: John Wiley and Sons
Year: 1997
Weight: 167 KB
Volume: 11
Category: Article
ISSN: 0892-0591
DOI: 10.1002/(sici)1522-7138(199723)11:4<6::aid-dir3>3.0.co;2-t

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