Return on marketing investments in B2B customer relationships: A decision-making and optimization approach

✍ Scribed by Sandra Streukens; Stan van Hoesel; Ko de Ruyter

• Book ID: 108152783
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 337 KB
• Volume: 40
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2010.06.002