Direct marketing decision support through predictive customer response modeling

✍ Scribed by David L. Olson; Bongsug(Kevin) Chae

• Book ID: 119230590
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 382 KB
• Volume: 54
• Category: Article
• ISSN: 0167-9236
• DOI: 10.1016/j.dss.2012.06.005