𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Country image and consumer-based brand equity: relationships and implications for international marketing

✍ Scribed by Pappu, Ravi; Quester, Pascale G; Cooksey, Ray W

Book ID
125549901
Publisher
Palgrave Publishers Ltd.
Year
2007
Tongue
English
Weight
196 KB
Volume
38
Category
Article
ISSN
0047-2506

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Product-country images and international
Product-country images and international food marketing: Relationships and research needs
✍ Rhonda Skaggs; Constance Falk; Jaime Almonte; Manuel Cárdenas 📂 Article 📅 1996 🏛 John Wiley and Sons 🌐 English ⚖ 640 KB

Consumers worldwide have increasing access to a wide variety o f food products from other countries. The signijicance of product-country images in influencing consumer behavior is likely to increase in the future. An understanding of the role of product-country images for food products would aid in

The potential implications of web-based
The potential implications of web-based marketing communications for consumers' implicit and explicit brand attitudes: A call for research
✍ Sreedhar Madhavaram; Radha Appan 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 90 KB

## Abstract Two developments in the last two decades frame the importance of Web‐based marketing communications for firms. First is the phenomenal growth of the Internet as a viable commerce and communication option and second is the clear shift in attitude research toward recognizing the pervasive