𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Product-country images and international food marketing: Relationships and research needs

✍ Scribed by Rhonda Skaggs; Constance Falk; Jaime Almonte; Manuel Cárdenas

Book ID
102660515
Publisher
John Wiley and Sons
Year
1996
Tongue
English
Weight
640 KB
Volume
12
Category
Article
ISSN
0742-4477

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✦ Synopsis

Consumers worldwide have increasing access to a wide variety o f food products from other countries. The signijicance of product-country images in influencing consumer behavior is likely to increase in the future. An understanding of the role of product-country images for food products would aid in the formulation o f global marketing strategies. This article provides a review of country of origin literature dealing with food products and a research agenda for agribusiness researchers. 01996

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