✦ LIBER ✦
The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis
✍ Scribed by Artur Baldauf; Karen S. Cravens; Adamantios Diamantopoulos; Katharina Petra Zeugner-Roth
- Book ID
- 113752301
- Publisher
- Elsevier Science
- Year
- 2009
- Tongue
- English
- Weight
- 387 KB
- Volume
- 85
- Category
- Article
- ISSN
- 0022-4359
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