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The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis

✍ Scribed by Artur Baldauf; Karen S. Cravens; Adamantios Diamantopoulos; Katharina Petra Zeugner-Roth


Book ID
113752301
Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
387 KB
Volume
85
Category
Article
ISSN
0022-4359

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