✦ LIBER ✦
Consumer‐based brand equity and status‐seeking motivation for a global versus local brand
✍ Scribed by Roy, Rajat; Chau, Ryan
- Book ID
- 125486968
- Publisher
- Emerald Group Publishing Limited
- Year
- 2011
- Tongue
- English
- Weight
- 97 KB
- Volume
- 23
- Category
- Article
- ISSN
- 1355-5855
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