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Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance

✍ Scribed by Gao, Tao (Tony); Rohm, Andrew J.; Sultan, Fareena; Pagani, Margherita

Book ID: 121235883
Publisher: Elsevier Science
Year: 2013
Tongue: English
Weight: 362 KB
Volume: 66
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2013.05.046

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