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Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets

✍ Scribed by Fareena Sultan; Andrew J. Rohm; Tao (Tony) Gao


Book ID
113663162
Publisher
John Wiley and Sons
Year
2009
Tongue
English
Weight
349 KB
Volume
23
Category
Article
ISSN
1094-9968

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