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Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing

✍ Scribed by Rohm, Andrew J.; Gao, Tao (Tony); Sultan, Fareena; Pagani, Margherita


Book ID
121235856
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
284 KB
Volume
55
Category
Article
ISSN
0007-6813

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