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Consumer acceptance of m-wellbeing services: a social marketing perspective

✍ Scribed by Dibb and Marylyn Carrigan, Sally; Schuster, Lisa; Drennan, Judy; N. Lings, Ian

Book ID: 121665920
Publisher: Emerald Group Publishing Limited
Year: 2013
Tongue: English
Weight: 140 KB
Volume: 47
Category: Article
ISSN: 0309-0566
DOI: 10.1108/EJM-10-2011-0556

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