This article focuses on consumer perceptions of transaction value when presented with deals that are equivalent on a unit-cost basis but worded differently. Through an experimental design setting, it examines the effect of three such frames: one, stated in terms of a straight price promotion ("50% o
β¦ LIBER β¦
Consumers' price perceptions of promoted products
β Scribed by Valerie Folkes; Rita D. Wheat
- Book ID
- 113182657
- Publisher
- Elsevier Science
- Year
- 1995
- Tongue
- English
- Weight
- 923 KB
- Volume
- 71
- Category
- Article
- ISSN
- 0022-4359
No coin nor oath required. For personal study only.
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