The manufacturer-retailer-consumer triad: differing perceptions regarding price promotions

✍ Scribed by Page Moreau; Aradhna Krishna; Bari Harlam

• Book ID: 114058041
• Publisher: Elsevier Science
• Year: 2001
• Tongue: English
• Weight: 139 KB
• Volume: 77
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/s0022-4359(01)00059-8