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Consumers' perceptions of the dimensions of brand personality

✍ Scribed by Natalia Maehle; Cele Otnes; Magne Supphellen

Publisher: John Wiley and Sons
Year: 2011
Tongue: English
Weight: 177 KB
Volume: 10
Category: Article
ISSN: 1472-0817
DOI: 10.1002/cb.355

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