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Consumer profiles of apparel product involvement and values

✍ Scribed by Kim, Hye‐Shin


Book ID
121763097
Publisher
Emerald Group Publishing Limited
Year
2005
Tongue
English
Weight
83 KB
Volume
9
Category
Article
ISSN
1361-2026

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His research interests include aspects of marketing channel management, retailing and consumer behaviour. Currently he is working on various projects related to information technology and its effects on relationships among different channel members.