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The Relationship between Consumer Product Involvement, Product Knowledge and Impulsive Buying Behavior

โœ Scribed by Liang, Ying-Ping

Book ID
119361098
Publisher
Elsevier
Year
2012
Tongue
English
Weight
245 KB
Volume
57
Category
Article
ISSN
1877-0428

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## Abstract To shed further light on the correlation between consumer product involvement and consumer product knowledge, the authors examined such correlation by treating product type and product knowledge type as moderating variables. The results show that the correlation between a consumer's pro