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The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits

✍ Scribed by Bian, Xuemei; Moutinho, Luiz

Book ID
120638448
Publisher
Emerald Group Publishing Limited
Year
2011
Tongue
English
Weight
163 KB
Volume
45
Category
Article
ISSN
0309-0566

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## Abstract In this study price knowledge is viewed as a necessary component of a product knowledge structure, in which it is inferred from domain‐specific relations among product features. Consumers' knowledge of tuition rates of colleges and universities was investigated in two tuition‐estimation