✦ LIBER ✦

Measuring Consumer Involvement Profiles

✍ Scribed by Gilles Laurent and Jean-Noël Kapferer

Book ID: 127382730
Publisher: American Marketing Association
Year: 1985
Tongue: English
Weight: 594 KB
Volume: 22
Category: Article
ISSN: 0022-2437
DOI: 10.2307/3151549

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